Minnesota Online Marketing Kit
Below you will find several pieces that make up the Minnesota Online marketing kit, which targets current and prospective students. The kit includes small Web ads, color and black-and-white print ads, and an HTML e-mail ad that can be sent via e-mail to students or others. The print ads also can be converted to a postcard for mailing. The kit also includes an 11x17-inch poster that is being printed; a small quantity of the posters will be shipped to each college and university key communicator for posting on individual campuses.
The Web ads, print ads (in horizontal and vertical layouts) and HTML e-mail ad are available for download below. We encourage key communicators to use these advertisements in your publications and on your Web sites. If you have trouble downloading the artwork, please contact Jeff Crandall at jeff.crandall@so.mnscu.edu for technical assistance. If necessary, we can provide you with a CDR containing all of the files below.
Downloads currently available
Fonts
The system fonts are Frutiger and Perpetua; the marketing kit pieces were designed using the open type versions of these fonts. If you do not own a copy of these fonts, please contact Deb Thayer at deborah.thayer@so.mnscu.edu about obtaining a license for these fonts.
HTML Email Advertisement
The HTML e-mail advertisement has been built for you to drop the code, which includes an internal cascading style sheet, and artwork into an HTML delivered e-mail. You may download all of the files in the zipped archive below or you may copy the code and art from the preview provided.
HTML e-mail archive (zipped archive)
Web ads
Internet-ready Web ads - .gif format
Please link Web ads to http://www.minnesotaonline.org. The .gif files below can be saved by selecting the image and saving it to your hard drive. If the file dimensions below do not suit your needs, please download a high-resolution .tiff or .eps files (see below) and resize it to fit your needs.
Please include: "Online classes and programs. www.minnesotaonline.org. 1-800-456-8519" in ALT tag for this image.
64 x 38 pixels
150 pixels x 75 pixels
120 pixels x 60 pixels
150 pixels x 75 pixels (set up for white background)
120 pixels x 60 pixels (set up for white background)
Web ads - high resolution .tiff format (Windows-only)
Web ad - Square (Windows)
Flattened raster image produced in Photoshop, 300 DPI, RGB color space.Web ad - Rounded (Windows)
Flattened raster image produced in Photoshop, 300 DPI, RGB color space.
Web ads - high resolution .eps format (Macintosh-only). Mac fonts available above.
Web ad (for 150 pixels at 72 DPI) (Macintosh)
High-resolution Mac .eps file. Set up to scale to 150 pixels when resolution is reduced from 300 DPI to 72 DPI.Web ad (for 100 pixels at 72 DPI) (Macintosh)
High-resolution Mac .eps file. Set up to scale to 150 pixels when resolution is reduced from 300 DPI to 72 DPI.
Print ads
Two basic print ads are available below - one vertical and one horizontal - in 4-color and grayscale color spaces. Please choose the appropriate format for your needs. If you are choosing an editable format, you can download the fonts used in these files above.
Print ad previews (.jpeg format)
If you aren't a graphic artist, print vendor, or web developer, click on these .jpegs to see previews of the print ads available in several file formats below.
4-color print ad portrait
4-color print ad landscape
Grayscale print ad portrait
Grayscale print ad landscape
WARNING: The following downloads are intended for use by graphic artists and print vendors.
Print ads - editable .psd formats
Print ad - vertical, 4-color process (download)
300 DPI. Editable text. Saved with layers intact. 5.5" x 8.5", CMYK.Print ad - horizontal, 4-color process (download)
300 DPI. Editable text. Saved with layers intact. 8.5" x 5.5", CMYK.Print ad - vertical, grayscale (download)
300 DPI. Editable text. Saved with layers intact. 5.5" x 8.5", grayscale.Print ad - horizontal, grayscale (download)
300 DPI. Editable text. Saved with layers intact. 8.5" x 5.5", grayscale.
Print ads - .tiff formats
Print ad - vertical, 4-color process (Macintosh | Windows)
300 DPI. 5.5" x 8.5" CMYK image.Print ad - horizontal, 4-color process (Macintosh | Windows)
300 DPI. 8.5" x 5.5" CMYK image.Print ad - vertical, grayscale (Macintosh | Windows)
300 DPI. 5.5" x 8.5" image.Print ad - horizontal, grayscale (Macintosh | Windows)
300 DPI. 8.5" x 5.5" image.
