Marketing Campaigns
Representative samples of system publications, marketing, legislative and public relations campaigns, student recruitment materials created for the Minnesota State Colleges and Universities.
"Hats Off" Campaign
Hats off to Minnesota State Colleges and Universities
In spring 2006, the system developed its first major statewide television advertising campaign. Advertisements ran on 26 cable and network television stations throughout the state. The spots, with simple messages regarding affordability, career programs and the scope of the system, ran 2,655 times by the end of June and made 14.8 million gross impressions.
See more ad campaign samples...
Amazing Facts I & II
"We educate Minnesota. We make it work."
The "Amazing Facts" marketing campaign was designed to strengthen public understanding of how the system's 32 state colleges and universities dramatically improve the quality of life for individuals, communities and the state as a whole. The two Amazing Facts ad series complemented the system's "Degrees of Success: Making Minnesota Work" budget requests and were focused on creating public demand for stronger state support, in particular from the state's business leaders.
More "Amazing Facts" samples...
Minnesota Online marketing kit
The Minnesota Online marketing kit targets current and prospective students who might be interested in taking online courses offered throughout the system. The kit includes small Web ads, color and black-and-white print ads, and an HTML e-mail ad that can be sent via e-mail to students or others. The print ads also can be converted to a postcard for mailing. The kit also includes an 11x17-inch poster that is being printed; a small quantity of the posters will be shipped to each college and university key communicator for posting on individual campuses.
